Online video SEO? Sounds like a trap for marketers or, a very complicated learning curve. In reality however, optimizing your videos is both simple and, can have a great effect on the traffic you are looking to build with it.
Search engine optimization is not complicated or, require some ?abnormally? high intellect to grasp and practice. When it comes to helping you increase the visibility of your video, well, you better at least try, that is how you get the views, by being there.
Here we will go over what most people ignore and what very few do when it comes to optimizing your video for both people and, search engines. Let?s roll.
The one thing most people ignore with video marketing is just that, video marketing! Like you, I found at first that it was nerve racking, but eventually, I just go used to it.
You will to, you will get used to being in front of a camera, behind it and or, putting together an onscreen and voice over.
No matter what strategy you prefer to use, and before we get going any further, I want you to know how valuable video is for marketing.
#1. Over 85% of the country?s Internet users viewed online video content in September 2012 alone.
#2. About 46% of people say they?d be more likely to seek out information about a product or service after seeing it in an online video.
#3. Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies.
#4. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands.
#5. On average, mobile viewers watch videos that are three times longer those on PCs and laptops, and the number of mobile viewers are expected to reach over 54 million by the end of 2012.
These stats, taken from blog.eloqua.com, just proves how important it is for you to be using video as one of the primary platforms for your marketing habits.
What is most amazing, is that 2013 just started! So let?s get out there and follow some of these video marketing strategies and tips for optimization?
SEO TIPS, STRATEGIES AND MORE?
So let?s take a look now at some of the simplest ways to improve the visibility of your video and, how to get the most out of it with SEO.
1. Where To Post Your Video
I think, and believe, you should post them in 1-2 different places. Preferably one of these two should be Youtube, seriously, it is the second largest search engine on the planet.
What you choose for the second could be just about anywhere, but here are a few of my favorites; DailyMotion, Vimeo and Metacafe?.
2. Title, Descriptions And Tags
You will need to fill out everything you can here without overdoing the SEO like many people do. Too much optimization can get you into hot water, and with a video camera in your hand, you could be shocked! LOL?just kidding, but not about the overdoing of your optimization.
For the most part, I usually share the same title as my blog post or page within my site, you will learn that in a moment, title and description too.
3. Sharing Video On Social Networks
Try not to be annoying with your video sharing habits, especially with your products, services or opportunities. Try to keep these on their specific pages in Google Plus, Facebook page or, Twitter business page.
However, DO SHARE and, DO ENGAGE! When sharing your videos, share a comment about them. When others comment or post up on them, reply for crying out loud.
4. Adding Video Media To Blog or Website
As I stated briefly above, embed your videos on your website or blog. This is not only an extremely valuable search engine optimization strategy, but it is just simply great for your brand building.
Nothing keeps people cued in longer on your site as a good video will. This one strategy has kept people on my sites on average of over 7 plus minutes and, was one of the main reasons for subscribing.
Optimizing your video can mean success, and not only financially speaking, but brand and trust building too. Learn to optimize your video marketing habits and watch what happens?
Source: http://davidboozer.com/online-video-seo-optimizing-your-video-for-success/
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