Custom Website Development? Flexible Content Management ...

Internet and Technology | Computers and Technology | * Written by James Allen | Friday, 10 August 2012 05:29 | Word Count: 650

Free and template websites are great for simple webs like those used in a link building project. However, they don?t offer the flexibility of a content management system such as Wordpress. The fact that Wordpress is easy enough for anyone to use is a plus.? It also provides a framework for custom website development.? When planning for an online presence for your core business website, you?ll benefit from several advantages using a content management system instead of free or template style websites.

Considerations for Custom Website Development

Static vs Blog Style Pages: Wordpress provides two different methods for creating web posts.? Both are used to outline the navigation through your website.? Custom website development often includes both of these posting formats.

The "page" format is typically used to define static pages such as the About, Contact and Privacy Policy pages.? This format is also good for outlining the business pages such as Home, Services, Products, Gallery and Pricing.? Wordpress provides a menu system that makes it easy to create a silo structure for example:"Services", "Carpet Cleaning", "Upholstery Cleaning", "Tile Cleaning" and so on.

The other type of page style Wordpress uses is referred to as "Posts". Posts are ideal for a blogging format.? They also support tags (keywords) and can be organised into categories. Again, the categories improve navigation making it easier for website visitors and search engine robots to locate specific information on your website.? Better navigation improves search results which brings more traffic.

Since posts are ideal for a blogging format, custom website development using Wordpress supports blogs.? You can have a blog as an adjunct to the static pages. Blog posts keep your website freshly indexed, put the odds in your favour for ranking for long-tail keywords, and allow you to keep clients updated using fresh blog posts.

Banners:? Free websites often don't allow for custom banners. If you are promoting a brand, you definitely want a banner designed that incorporates your logo and tagline. Custom website development providers can provide a custom banner graphic and logo if required. Their graphic designers make the banner colours and fonts match your branding guidelines. The banner can also be tweaked to create smaller banners for use in other online advertising venues.

Page Backgrounds and Graphics: Having great photos and artwork on your website helps to make it more appealing to visitors. Pictures are worth a thousand words and are used to clarify content, move the reader's line of vision to opt-in boxes and support testimonials and proof.? Template or free website solutions often don?t allow for background graphics and easy placement of pictures.? This is easy to do with Wordpress and custom website development.

James Allen is author of this article. To know more about custom website development, ecommerce website development and pay per click advertise, please visit this link Professional Website Designers.

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Author of this article: James Allen.

James Allen joined FAFY - Free Article For You on Thursday, 01 July 2010.

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